Whether you run a big or small business, one thing you need to be aware of is the importance of branding. If you are using online video content then you need to be using YouTube. How will this benefit you? Well, you can set up your own YouTube channel to promote your business or service.

What is a YouTube channel?

YouTube is great for finding and hosting video content. More people use this video site than any other in the world. You may have uploaded video content there yourself and people are finding and viewing your content right now.

Instead of just having videos lying about in your account wouldn’t it be better if they were somehow housed together? This is what a YouTube channel will do – it will centralise all your videos. It’s not quite like a television channel, but there are some similarities worth noting.

You can customise your channel any way you like. If you are a business then you can brand it with your logo, change colours, etc.

Having a YouTube channel gives you a number of benefits:

• It’s a cost effective way of advertising yourself. In fact it’s free
• You are able to monetise your channel and earn an extra income this way
• It builds your brand
• Each video in your channel brings you targeted traffic
• People can sign up and subscribe to your channel

Why Video?

Online video has been around for a few years now and more and more people have realised how important it is to their internet business marketing. Everyday millions of people around the world watch the millions of videos hosted on YouTube.

Why is your product or service not on YouTube? Perhaps you have not investigated the possibilities or perhaps you are unsure how to use the site.

We are so used to watching television that watching videos is a natural progression. Many news websites show videos of the day’s events or even breaking news. The audience is massive as studies reveal people prefer to watch rather than read text.

Who are your customers? Are they based locally or globally? Whatever their demographic it can only be to your own as well as the benefit of the customer if you were using online video. Imagine, they can learn about your company or service from a portable device such as a mobile phone or an iPad. It’s a fact that video is no longer limited to computers.

Conclusion

Get a YouTube channel to build your brand and host your videos. You will be seen as professional in your approach and people will be interested in your content. Start using video content in your business today and get your message out to the whole world.

SEO is one of the most highly scrutinized fields of marketing or of technology. There are always new principles to remember, as old ones are proven incorrect or are made obsolete. An important SEO topic that is debated today is how much text should go on a webpage in order to get it ranked highly in the search engines. Everyone has their own opinion, and there is no single solution that will work for everybody. However, on the bright side there are basic principles you can use to help you develop your own successful strategy.

Some people feel that doing the minimum amount of work for anything to produce the maximum amount of results is the smartest strategy. In truth though, with SEO, the more content you have the better for your site. Every page on your website that you want to get ranked in the search engines has to provide something that enables that. A page with just a dozen words won’t rank, because there’s hardly anything there. Not only are you not associating yourself with your targeted market, but the page isn’t providing any true value. Therefore, the more content the better for SEO, as a very general guideline to begin your work.

Moving on from there, just because you need to create more content doesn’t mean that any kind of content will do. The wrong kinds of content – namely, keyword stuffed content, copied content and so forth – won’t help your SEO standing, and could even see you get penalized in the search engines. Of course, your site visitors also won’t be seeing anything that matters to them, so you won’t be able to convert them into customers either.

Starting from these two basic SEO guidelines then, the question remains, how much text do you need on a page in order to get ranked highly? A starting point, serving as the bare minimum, should be approximately 250 words. 250 words will enable you to provide real value to your visitor, while showing the search engines that you are unique and provide content that is directly related with a particular set of keywords or topics. You should generally keep pages to 1,000 words or less as well. Too much text on one page is a turn off for visitors, and dividing larger pages into multiple smaller ones provides the added bonus of offering more landing pages for the search engines to pick up.

Ultimately, your mission with SEO and page content is to make your page unique, fresh and highly aligned with your market in the eyes of the search engines. On top of that, the content you provide needs to be worthwhile enough to site visitors so that they will actually look at it and put it to use. In many cases, 250 words will get the job done, but in many others 500 words are needed and on down the line.

So the more content you have the better, but the content you do have needs to be valuable and unique. Anybody can create a few hundred words of garbage by stuffing keywords or by copying somebody’s content. But you won’t be doing yourself any favors by following  that path. Focus on providing unique, valuable and useful content that if nothing else crosses the bare minimum of threshold for text on a highly ranked SEO page.

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